高效灵活的社会动员执行是激发大型体育赛事多元价值实现的重要前提。剖析多类型体育赛事动员议题在社会交往中的信息流向及内在规律，建构合理有效的体育赛事动员框架，对于推进我国大型体育赛事价值承载与社会凝聚力的提升具有重要意义。选取2021—2023年4项大型综合体育赛事为研究对象，利用复杂网络建模对不同类型议题在传播规模、广度、深度与时序4个维度的网络结构与流布效果进行差异性透视后发现，现阶段国家情感与文化属性议题的水平扩散效果最为显著，竞技属性议题的深化影响效能更加突出，娱乐属性议题的传播效果整体均衡。据此，从动员结构布局的动态性调整、共意动员的适配性引导与理性动员的制宜化调适3个方面探讨我国大型体育赛事社会动员转化的实践路径。

Efficient and flexible social mobilization is an important prerequisite for stimulating the realization of multiple values of mega sporting events. Therefore, it is of great significance to construct a reasonable and effective mobilization framework for sporting events by analyzing the information flow and internal law of multiple-type mobilization issues of sporting events in social communication, in order to promote the valuecarrying and social cohesion capacity of mega sporting events in China. By selecting four mega sporting events between 2021 and 2023 as the research objects, the study uses complex network modeling to differentiate the network structure and distribution effects of different types of mobilization issues in the four dimensions of scale,breadth, depth and time of dissemination. It finds that at this stage, the horizontal dissemination effect of national emotion and cultural attribute issues is the most significant, the deepening mobilization ability of athletic attribute issues is more prominent, and the entertainment attribute issues present an overall balanced dissemination effect.Then, the practical pathways for constructing the social mobilization pattern of mega sporting events in China are proposed from three aspects: the dynamic adjustment of the mobilization structure layout, the adaptive guidance of the common intention mobilization and the adaptive debugging of the rational mobilization.